The competition is designed for the convenience of the entrant. You have the option of entering online and uploading your entries or sending in entry forms with entries.
Pepsi wanted to connect music to professional football while increasing its presence inside and outside the game. The cola company turned to Cornerstone. Based in New York with offices around the country, Cornerstone is a full service marketing and creative agency with incredible connections in the music industry. The agency reached out to superstar artists who also happened to be hometown football fans. The artists created original music for each team and then performed in each stadium. Kelly Clarkson stepped-up for the Dallas Cowboys, Aerosmith for the Patriots, and Kid Rock for the Detroit Lions (to name a few). The results were impressive to say the least: 1.9 million song downloads; 725 million media impressions; 94 million Pepsi Anthem twitter impressions. The estimated advertising value was $14.6 million dollars.
Here is an entry from Hilton Worldwide which is one of the most all around outstanding pieces we have ever received. It is a 200 page brochure for lobby design (forgive us but we condensed it to 5 pages). It was entered in the Publication Overall category. Where do you start? Cover? Design? Photography? Writing? Wow. We’d all like to be part of a project like this.
How do you visualize something you can’t see? The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind. Using breathtaking cinema photography and imagery, the commercial turns a message into a movie. Wind power anyone?
Norelco, longtime leader in electric shavers, turned to OneVoice to create a PR campaign to pump up its products with the younger demographic. OneVoice combined the NHL playoffs, two hockey greats, and the Funny or Die website. The humorous campaign centered around the ritual of hockey beards. Leveraging hockey teams, social media, and traditional media, OneVoice garnered 100 media placements and more than 550 million impressions in key men’s and sports outlets. Funny or die generated more than 180,000 views.
Behavior Design agency in New York prides itself on interactive storytelling viewing user experience as a narrative journey. One of Behavior Design’s e-annual report clients is Thomson Reuters. The international media and information firm has offices in over 100 countries and more than 60,000 employees…so the task was formidable. Using stylish graphics and multimedia elements, the e-annual report draws in visitors and let’s them explore the company one click at a time. The report spans the globe allowing visitors to follow the business with interactive maps and information kiosks. The layout is easy to navigate and the content flows from one topic to another. Annual reports usually contain mountains of information, which can overwhelm. Behavior Design’s effort is as inviting as it is informational.
Riding a bus has never been so exciting, or so it would seem in Durham, North Carolina. The city wanted to promote it’s mass transportation services to a younger demographic. Triangle Transit services a high tech and university corridor including Durham, Wake Forest, and Chapel Hill. To spread the message, the city produced a high energy, visually arresting video that combines acrobatics with cinematography. Four athletes move about the Triangle using a combination of parkour, freerunning, and public transportion. Flips, twists, spins, and jumps are captured in about every angle imagineable as a driving soundtrack frames the action. The result is stunning. Who thought taking public transportation could be so much fun.
Centers for Disease Control and Prevention is concerned about high blood pressure in America, where one out of three adults have a problem. Diet plays a big role, espcially sodium. Since tens-of-millions of Americans eat out each day, the CDC wanted to attack the problem from a different angle by educating restauranteurs. The CDC turned to Palladian Partners in Silver Spring, Maryland and asked them to help Shasta County create a handbook for owners and chefs. The result is a smartly designed, eye catching, information friendly booklet. “Cut the Sodium but Keep the Flavor” is a highly visual work that utilizes bright colors, interesting graphics, and a simple layout to convey the message. Palladian Partners took a boring, fact based subject and transformed it into an light, inciteful read.
Entries are judged at random. Your work is judged on creativity and what you apparently had to work with, not against the other entrants in the category. A 2-color and a 4-color brochure inthe same category are not compared to each other. A small company is not compared to a Fortune500 entrant in the same category. There can be multiple winners in a given category.
SEE ENTIRE LIST OF CATEGORIES
