The John Barleycorn Society


The John Barleycorn Society is an assemblage of the world’s top journalists and industry professionals who foster a modern approach to recognizing excellence in the spirits industry from seed to glass. Taste, print and digital marketing, package design, public relations, journalism, social media, event production, filmmaking, and bar design are some of the general categories judged by our select panels. The John Barleycorn Society is dedicated to redefining todays spirits awards by acknowledging the entire scope of the industry and revolutionizing the process.


John Barleycorn Society honors the innovative distillers, writers, marketers, designers and bar creatives who cultivate the fertile traditions of the spirits industry.


Taste  ♠  Design  ♣  Presentation  ♥  Events  ♦  Journalism

"John Barleycorn was a hero bold, of noble enterprise;For if you do but taste his blood, 'twill make your courage rise."


Robert Burns

Who is John Barleycorn?


Since the first distiller started experimenting with various grains and techniques, many a would-be artisan has searched for the elusive combination that would produce a spirit hailed for its perfect taste and flawless presentation. For half a century, this quest has been illuminated in poems, stories and lyrics penned by the likes of Robert Burns, Jack London and Steve Winwood. Their protagonist, John Barleycorn, is a metaphor for the indignation, suffering, death and rebirth in the cyclical nature of planting, growing, harvesting and distillation. John Barleycorn has been revered for centuries. But he has never seen anything like what is happening now. A new generation of marketing is igniting demand for historic brands, varieties, new flavors, craft cocktails and small distilleries that are popping up throughout the world. John Barleycorn has emerged from the fields and taverns to a worldwide economic catalyst providing millions of jobs and billions of dollars in annual economic activity.

"John Barleycorn's inhibition rises like a wall betweenone's immediate desires and long-learned morality."


Jack London

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Dallas, TX 75207

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Phone: 214-377-3528