THE CREATIVE CONVERGENCE OF DIGITAL ARTS, TECHNOLOGY AND INFORMATION IS CHANGING THE WAY WE MARKET, COMMUNICATE AND SOCIALLY INTERACT. THE ADVENT OF DIGITAL MEDIA ALLOWS AUDIO, VIDEO AND ELECTRONIC TEXT TO WORK TOGETHER TO ENHANCE THE SPEED AND FLOW OF INFORMATION.
AVA Awards began as a celebration of the audio-visual arts. Today, it also recognizes the role that evolving digital is playing in the transfer of information. Through its interactive capabilities, the internet is allowing communication professionals to respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, etc.
AVA Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video production- to developing websites that present interactive components such as video, animation, blogs, and podcasts- to interactive social media sites- to other forms of user-generated communication.
The AVA Statuette is designed to pay tribute to the magnificent history of the digital arts. The elegant woman holding the film reel aloft is a symbolic representation of the early days of the audio-visual industry. The film reel’s morph into an array of cubes is symbolic of the evolution into digital interactivity and the web.
The AVA statuette is crafted by Society Awards, a high-end design and manufacturing firm that is recreating the awards industry. Over the past several years, Society Awards has redesigned many of the world’s top creative awards, including The CLIOS, Golden Globes, MTV’s VMA, Academy of Country Music and American Music Awards.
The shiny die-cast Ava statuette stands 13 inches tall and is presented in a Tiffany-style, satin-lined, presentation box.
Unlike most competitions, AVA entrants do not subsidize awards for the winners. Instead of charging up to several hundred dollars per entry, AVA keeps entry fees at a fraction of that cost by letting winners buy their own awards. The result is more affordable entry fees and a higher quality, piece of art winners and their clients are proud to display in their homes and offices. Platinum and Gold winners are eligible to purchase the statuette and presentation box for $195.
AVA Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs; provides judges; and rewards outstanding achievement and service to the profession.
AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.
Over the years, AMCP’s programs evolved into the AVA Awards, Hermes Creative Awards,MarCom Awards and Communitas Awards. Entrants to those programs form the membership of AMCP. AMCP’s Advisory Board administers the programs. Each board member contributes a specific real world expertise that enhances the knowledge of the board as a whole. Board members participate in and oversee judging, and help establish the goals and direction of the organization.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. AMCP members can enter pro bono work without charge. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
The competition is designed for the convenience of the entrant. You have the option of entering online and uploading your entries/web addresses or sending in entry forms with entries. Since each entry is judged on its own merits, no accompanying materials or explanations are necessary.
To enter, write a web location on the entry form below the title of entry (file sharing sites like YouTube, Hulu, Vimeo or YouSendIt are acceptable). Audio, video and web entries can also be submitted on CD or DVD (NTSC, most formats are acceptable). Multiple productions can be on one media source as long as they are listed on the source menu. If you send in your entries, please attach a copy of Form A to each entry. Submit only one copy of each entry. There are no special labeling or color bar requirements for video. An entry may be submitted in more than one category at an additional cost. However it is not necessary to send an additional copy for each category.
Platinum winning entrants who submit digital entries online will have the opportunity to have their work displayed in our online winner’s gallery if they grant permission on the online entry form.
The competition is open to all individuals, companies and organizations involved in producing any type of project involving digital media for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2012.
AVA Awards is trying to keep entry fees at reasonable levels. Instead of charging several hundred dollars per entry, the entry fee is $65 per category. Rather than increase the fee for each entry, an administration fee is being charged to help offset increasing overhead such as printing, mailing and data entry. Each entrant is charged a $25 AMCP administration fee. By charging each entrant the same administration fee, entrants entering more than one category will be paying less than if the entry fee were increased.
If an entry is submitted in more than one category, please enclose an additional entry fee for each time it is entered.
There are over 240 categories in a broad range of categories under Digital Marketing, Web / Television / Video / Audio Communication and Electronic / Social / Interactive Media.
AMCP recognizes the talents and generosity of the creative community and does not charge for entries produced pro bono for outside non-profits. Only entrants who enter a regular piece in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.
You can only have one pro bono entry per client. Multiple pieces count as one entry. You can however have an unlimited number of pro bono clients. Please fill out the pro bono form found on this page and include a brief synopsis of what you did for each pro bono client. You should not have received any compensation. It is ok for the non-profit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.
If you want to submit pro bono work only, you must pay the regular AMCP and entry fees.
Over the past two decades, Association of Marketing and Communication Professionals’ judges have earned a reputation for accuracy, fairness and credibility.
Entries are judged at random and not compared directly to other entries in their categories. There is no preset number of winners in a category. There are no lengthy essays to persuade the judges; so all work is evaluated solely on its own quality, creativity and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.
Since there is a tremendous variance of resources from entrant-to-entrant, and piece-to-piece, perceived budget is taken into consideration in the judging. Based on their work experiences, judges have an expectation for each individual entry. A student-produced project is not held to the same expectation as a piece produced by a Madison Avenue agency for a Fortune 500 company.
Judges verbalize their criticisms, compliments etc. and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive an Honorable Mention certificate.
Entries should be postmarked by Decemeber 11, 2013. If you need an extension, call 817-276-9829 or email firstname.lastname@example.org
AVA Awards recognizes that many of the entries are internal or proprietary in nature, or are done for the government or another company, so unless you grant permission for your entries to be displayed in our winner’s gallery, only the judges will see your work. Entries will not be returned unless special arrangements are made. Immediately after judging, each hard copy entry is destroyed, each electronic entry not granted permission to be displayed is deleted. No entrant information is sold, traded, made available to a third party or used for any other purpose.
PRINT MEDIADirect MarketingADS1. Banner/Sign 2. Bench/Shelter/Mass Transit 3. Billboard4. Business/Trade Publication5. Door Hanger6. Flyer7. Magazine8. Mall/Airport/Station 9. Newspaper10. Newspaper Insert11. Point of Purchase12. Poster13. Trade Show Exhibit14c. Advertising Campaign ($150)15. Other __________DIRECT MAIL16. Bill Insert17. Catalog18. Flyer19. Brochure20. Political 21c. Direct Mail Campaign ($150)22. Other ___________PublicationsANNUAL REPORT23. Association24. Corporation25. Corporate Social Responsibility26. Educational Institution27. Government28. Medical29. Nonprofit30. Utility31. Other _________BROCHURE32. Business to Business33. Business to Consumer34. Capabilities35. Catalog36. Company Overview37. Consumer Awareness38. Educational39. Fund Raising40. Handbook41. Informational42. Newspaper Supplement43. Nonprofit44. Pamphlet45. Public Relations46. Recruitment47. Sales Promotion48. Special Events49. Viewbook50. Other __________EMPLOYEE PUBLICATION51. Benefits52c. Benefits Campaign ($150)53. Internal Communication54. Internal Magazine55. Internal Newsletter56. Manual/Training57. Special Edition58. Other __________MAGAZINE59. Association60. Consumer61. Corporate62. Educational Institution63. Government64. Industry65. Internal66. Nonprofit67. Special Edition68. Other __________EXTERNAL NEWSLETTER69. Advocacy Group70. Association71. Corporate72. Educational Institution73. Government
74. Industry75. Nonprofit76. Other __________MARKETING/ PROMOTION/ MATERIALS77. Book78. Calendar79. Holiday Card80. Invitation81. Mouse Pad82. Poster83. Presentation Jacket84. Postcard85. T-Shirt86. Specialty Item87. Other_________PRINT CREATIVITYDESIGN (PRINT)88. Annual Report89. Annual Report Cover90. Annual Report Interior91. Benefits/HR Materials92. Brochure93. Brochure Cover94. Brochure Interior95. Business Card96. Calendar97. Cartoon98. Direct Mail99. Holiday Card100. Illustration/Graphic Design/Infographic101. Invitation102. Letterhead103. Logo104. Magazine105. Magazine Cover106. Magazine Interior107. Media Kit108. Menu109. Newsletter110. Newsletter Cover111. Newsletter Interior112. Packaging113. Postcard114. Poster115. Program Guide116. T-Shirt117. Other_____PHOTOGRAPHY118. Advertising119. Annual Report120. Brochure121. Calendar122. Magazine123. People/Portrait124. Product125. Other __________WRITING126. Ad Copy127. Advertorial128. Annual Report129. Brand Journalism130. Brochure131. Column132. Communication Plan133. Editorial134. Feature Article135. Magazine136. Marketing Material137. News Article138. Newsletter139. News Release140. Technical141. Speech142. White Paper143. Other __________STRATEGIC COMMUNICATIONSMARKETING/PROMOTION CAMPAIGN (If explanation needed, attach one page summary of objectives, challenges, solutions) Entry Fee for Categories 144-153 is ($150)144c. Benefits/HR Materials ($150)145c. Branding ($150)146c. Branding Refresh ($150)147c. Digital Marketing ($150)148c. Integrated Marketing ($150)
149c. Product Launch ($150)150c. Promotion/Marketing Materials ($150)151c. Self Promotion ($150)152c. Special Event ($150)153c. Other ______ ($150)COMMUNICATIONS/PUBLIC RELATIONS(If explanation needed, attach one page summary of objectives, challenges, solutions) Entry Fee for Categories 154-162 is $150 154c. Communication Plan ($150)155c. Communication Program ($150)156c. Corporate Social Responsibility ($150)157c. Crisis Communication Plan or Response ($150)158c. Public Relations Program ($150)159c. Research/Study ($150)160c. Social Media Campaign ($150)161c. Special Event ($150)162c. Other ______ ($150)MEDIA KITEntry Fee for Categories 163-166 is $150163c. Marketing/Promotion ($150)164c. Product/Service Launch ($150)165c. Special Event ($150)166c. Other ______ ($150)MEDIA RELATIONS/PUBLICITY 167. Online Placement168. Magazine Placement169. Newspaper Placement170. Radio Placement171. Television Placement172c. Publicity Campaign ($150)173c. Media Response ($150)174. Other _________WEB-BASED MEDIAWEBSITE 175. Association176. Corporation177. Educational Institution178. Government179. Manufacturer180. Marketing, PR, Advertising Agency181. Medical182. Nonprofit183. Professional Service184. Small Business185. Business to Business186. Business to Consumer187. Informational188. Other_____MOBILE & WEB-BASED TECHNOLOGY189. Microsite190. Mobile App ($150)191. Mobile Website192. Facebook Site193. Twitter Site194. Employee Benefits Module195. Training Module196. Other_____WEBSITE ELEMENT197. Home Page 198. Landing Page199. Intranet200. Portal201. Display Advertisement (Pop-Ups, Banners etc.)202. Mobile Advertisement203. Webmercial204. Web Advertising Campaign ($150)205. Blog206. Podcast207c. Games, Contests ($150)208. Infographic209. Streaming Video210. Webcast211. Other_____WEB VIDEO212. Educational213. Event214. Image215. Informational216. Marketing217. Medical218. Overview219. Self Promotion220. Training221. YouTube Video
222. Other_____E-COMMUNICATION223. iBook224. E-Annual Report225. E-Blast226. E-Card227. E-Magazine228. E-Mail Campaign ($150)229. E-Newsletter230. Other _____WEB CREATIVITYDESIGN (WEB)231. E-Communication232c. Mobile App ($150)233. Mobile Website234. Social Media Site235. Website236. Website Redesign237. Website Home Page238. Website Interior239c. Web Multi-Media Games, Contests ($150)240. Web Animation241. Web Graphics242. Web Interactive Capabilities243. Other __________WRITING244. Web Copy245. E-Communication 246. Other_____VIDEO/AUDIOTELEVISION (BROADCAST & CABLE)247. Program248. Promotion249. PSA250c. PSA Campaign ($150)251. Single Spot252c. Campaign ($150)253. Other _________VIDEO/FILM254. Corporate Image255. Educational Institution256. Fund Raiser257. Government258. Informational259. Internal Communication260. Marketing Product or Service261. Medical262. Meeting Open/Close263. Nonprofit264. Powerpoint Presentation265. Recruitment266. Special Event267. Training268. Video Script269. Other _____DIGITAL VIDEO CREATION270. Animation271. Motion Graphic Video272. White Board VideoRADIO273. Program274. Promotion275. Sports276. PSA277c. PSA Campaign ($150)278. Single Spot279c. Campaign ($150)280. Other ________________NEW CATEGORYMy project doesn’t fit any of the categories. ($150)281c. Other _____ ($150)PRO BONO
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