HONORING THE MESSENGERS AND CREATORS OF TRADITIONAL AND EMERGING MEDIA

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About Us

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

Association of Marketing and Communication Professionals (AMCP) began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations.

Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Hermes entrants are not charged entry fees for work they produced pro bono.
The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

Entry Information

The competition is designed for the convenience of the entrant. You have the option of entering online and uploading your entries or sending in entry forms with entries.

  • Entries

    If you send in your entries, please attach a copy of Form A to each entry. Submit only one copy of each entry. There are no special binders, or matting requirements. A digital version of a print entry is acceptable. If an entry is too large, a photo will suffice. Since each entry is judged on its own merits, no accompanying materials are necessary for most categories. In a few designated categories where a plan or report is involved, submit whatever you produced for your client (whether internal or external). If a plan or report is not available, submit a brief summary of objectives, challenges and solutions. Audio, video, print or web entries may be uploaded or submitted on USB flash drive, CD or DVD, or write a web location on the entry form below the title of entry. Multiple entries may be submitted on the same flash drive, CD or DVD. Most formats are acceptable.

    An entry may be submitted in more than one category at an additional cost. However, it is not necessary to send an additional copy for each category.

    ENTER ONLINE PRINT ENTRY FORM
  • Eligibility

    The competition is open to all individuals, companies and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2012 (a 2-year window).

    DEADLINE - Entries should be postmarked by March 14. Results posted and mailed May 1.

  • Entry Fees

    There is a $25 AMCP fee for each entrant. AMCP does not charge for entries produced pro bono for outside nonprofits. Entry fee is $65 for each submission or $150 for each entry that is a campaign or plan. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered.

  • Pro Bono Entries

    AMCP recognizes the talents and generosity of the creative community and does not charge for entries produced pro bono for outside non-profits. Only entrants who enter a regular piece in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.

    You can only have one pro bono entry per client. Multiple pieces count as one entry. You can however have an unlimited number of pro bono clients. Please fill out the pro bono form found on this page and include a brief synopsis of what you did for each pro bono client. You should not have received any compensation. It is ok for the nonprofit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.

    If you want to submit pro bono work only, you must pay the regular AMCP and entry fees.

  • Categories

    Categories are divided into Print Media, Public Relations/Communications and Electronic/Social/Interactive Media.

    SEE CATEGORIES
  • Judging

    Now in its third decade, AMCP has earned a reputation for accuracy, fairness and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all of the work that is submitted in each competition. Judges are senior-level, experienced professionals residing in the Dallas or Washington D.C. areas. They are free-lancers or own their own businesses. They are selected based on experience and availability.

    Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and what you apparently had to work. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments etc. and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.

WINNERS GALLERY

  • Winner: Hilton Worldwide

    The Write Up

    Here is an entry from Hilton Worldwide which is one of the most all around outstanding pieces we have ever received. It is a 200 page brochure for lobby design (forgive us but we condensed it to 5 pages). It was entered in the Publication Overall category. Where do you start? Cover? Design? Photography? Writing? Wow. We’d all like to be part of a project like this.

    Details

    • Location: McLean, VA
    • Client: Hilton Hotels & Resorts
    • Title: Lobby Design by Hilton
    • Category: 45. Publication Overall
    www.3.hilton.com →
  • Winner: Chapter Media

    The Write Up

    How do you visualize something you can’t see? The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind. Using breathtaking cinema photography and imagery, the commercial turns a message into a movie. Wind power anyone?

    Details

    • Title: Capture the Wind
    • Client: GE
    • Category: Television Spot
    thechaptermedia.com →
  • Winner: OneVoice Inc.

    The Write Up

    Norelco, longtime leader in electric shavers, turned to OneVoice to create a PR campaign to pump up its products with the younger demographic. OneVoice combined the NHL playoffs, two hockey greats, and the Funny or Die website. The humorous campaign centered around the ritual of hockey beards. Leveraging hockey teams, social media, and traditional media, OneVoice garnered 100 media placements and more than 550 million impressions in key men’s and sports outlets. Funny or die generated more than 180,000 views.

    Details

    • Location: New York, NY
    • Title: Norelco Beard Wars
    • Client: Norelco
    • Category: PR Campaign
    onevoiceinc.com →
  • Winner: TGD Communications

    Details

    • Location: Alexandria, VA
    • Title of Entry: NAE Awards Website
    • Client: National Academy of Engineering
    • Category: Website Overall/Nonprofit
    www.naeawards.org →
  • Winner: Behavior Design

    The Write Up

    Behavior Design agency in New York prides itself on interactive storytelling viewing user experience as a narrative journey. One of Behavior Design’s e-annual report clients is Thomson Reuters. The international media and information firm has offices in over 100 countries and more than 60,000 employees…so the task was formidable. Using stylish graphics and multimedia elements, the e-annual report draws in visitors and let’s them explore the company one click at a time. The report spans the globe allowing visitors to follow the business with interactive maps and information kiosks. The layout is easy to navigate and the content flows from one topic to another. Annual reports usually contain mountains of information, which can overwhelm. Behavior Design’s effort is as inviting as it is informational.

    Details

    • Location: NY, NY
    • Title: 2010 Annual Report
    • Client: Thomson Reuters
    • Category: E-Annual Report
    ar.thomsonreuters.com/2010/ →
  • Winner: Triangle Transit

    The Write Up

    Riding a bus has never been so exciting, or so it would seem in Durham, North Carolina. The city wanted to promote it’s mass transportation services to a younger demographic. Triangle Transit services a high tech and university corridor including Durham, Wake Forest, and Chapel Hill. To spread the message, the city produced a high energy, visually arresting video that combines acrobatics with cinematography. Four athletes move about the Triangle using a combination of parkour, freerunning, and public transportion. Flips, twists, spins, and jumps are captured in about every angle imagineable as a driving soundtrack frames the action. The result is stunning. Who thought taking public transportation could be so much fun.

    Details

    • Location: Durham, North Carolina
    • Title: #flipfortransit
    • Category: 161. Government
    www.triangletransit.org →
  • Winner: Palladian Partners, Inc.

    The Write Up

    Centers for Disease Control and Prevention is concerned about high blood pressure in America, where one out of three adults have a problem. Diet plays a big role, espcially sodium. Since tens-of-millions of Americans eat out each day, the CDC wanted to attack the problem from a different angle by educating restauranteurs. The CDC turned to Palladian Partners in Silver Spring, Maryland and asked them to help Shasta County create a handbook for owners and chefs. The result is a smartly designed, eye catching, information friendly booklet. “Cut the Sodium but Keep the Flavor” is a highly visual work that utilizes bright colors, interesting graphics, and a simple layout to convey the message. Palladian Partners took a boring, fact based subject and transformed it into an light, inciteful read.

    Details

    • Location: Silver Spring, MD
    • Title: Cut the Sodium but Keep the Flavor
    • Client: Centers for Disease Control and Prevention and Healthy Shasta
    • Category: Handbook
    www.palladianpartners.com →

Cornerstone

  • Pepsi NFL Anthems

Hilton Hotels

  • Hilton Worldwide

The Chapter Media

  • Capture the Wind

OneVoice

  • Norelco Beard Wars

TGD Communications

  • NAE Awards website
    www.naeawards.org

Behavior Design

  • Thomson Reuters Annual Report

Triangle Transit

  • #flipfortransit

Palladian Partners, Inc.

  • Cut the Sodium but Keep the Flavor

categories

Entries are judged at random. Your work is judged on creativity and what you apparently had to work with, not against the other entrants in the category. A 2-color and a 4-color brochure inthe same category are not compared to each other. A small company is not compared to a Fortune500 entrant in the same category. There can be multiple winners in a given category.

SEE ENTIRE LIST OF CATEGORIES

PRINT MEDIA

  • Advertising
  • Marketing
  • Writing

PR / COMMUNICATIONS

  • Strategic Programs
  • Media Relations
  • Publicity Campaigns

ELECTRONIC MEDIA

  • Websites
  • Audio + Video
  • Interactive + Social Media

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